The Australian brand is best known for its iconic UGG boots, which are now available worldwide in a variety of colors, silhouettes, and finishes. While these boots are primarily recognized as winter classics, they were originally designed with a different purpose in mind. Founder Brian Smith, an avid surfer, sought a comfortable shoe that he could easily slip into after riding waves, providing warmth without causing perspiration. This led the Australian to introduce UGG boots made from sheepskin to Southern California. These laid-back boots quickly won over the hearts of surfers along the Californian coast and became an essential part of beach culture. Today, UGG is not only embraced by surfer but has also become a prominent fixture on fashion runways.