In 1912, Jean Patou founded his fashion empire, revolutionizing women's fashion in the 1920s. Celebrated as the "most elegant man in Europe" during the Roaring Twenties, Patou's fashion liberated the female silhouette with shortened skirts, corset-free designs, and innovative sportswear, influencing street fashion with pleated skirts. His visionary designs seamlessly blended elegance with liberating comfort. Following his death in 1936, designers like Marc Bohan, Karl Lagerfeld, and Jean Paul Gaultier carried on his legacy. In 2018, the LVMH Group acquired the brand, with Guillaume Henry breathing new life into the ready-to-wear lines. As the chief designer, he leads the Patou fashion brand, combining tradition and innovation in timeless women's wear. The range includes blouses, trousers, and delicate knits, spanning from simple to intricately adorned. Skirts vary from mini to maxi, and dresses are intricate fabric artworks. Patou offers comfortable yet stylish trousers and versatile blazers. The brand embodies romantic, self-assured individuality.