The fusion of Israeli diversity and the dynamic flair of New York finds expression in the brand Nili Lotan. As a native Israeli, Nili Lotan settled in New York in 1980 to pursue her passion for fashion design. Her graduation from the prestigious Shenkar College in Tel Aviv laid the foundation for a successful career. After leading designs teams at Ralph Lauren, Liz Claiborne, and Nautica, she founded her own label in 2003. Nili Lotan's fashion is synonymous with minimalism, style, and timelessness. 

The collections include clothing, jeans, belts, and handbags. Limited-edition collaborations add additional accents. The clean-cut, high-quality materials, and an enduring touch define the unmistakable style. Nili Lotan creates fashion that not only withstands the test of time but also makes an individual statement about style, attitude, and personality. The designs unite Israeli roots with the urban pulse of New York. The label has secured a firm place in the fashion world and is celebrated in magazines such as Vogue, Hapes's Bazaar, and The Wall Street Journal. Celebrities like Rihanna, Christy Turlington, Gigi Hadid, Jennifer Lawrence, Gwyneth Paltrow, Julianne Moore, Kaia Gerber, Jennifer Aniston, and Cindy Crawford are part of Nili Lotan's loyal fan base.