The brand LONGCHAMP PARIS
When you talk about LONGCHAMP PARIS, you are not only talking a renowned brand, but also about a traditional French family business that is run by the third generation. Jean Cassegrain founds the company in February 1948 laying the foundation for LONGCHAMPS PARIS' success. Cassegrain was inspired by his daily commute to work, past a racecourse, and together with the draftsman Turenne Chevallereau, he designed the logo that the brand's unique pieces today. Characterized by elegance and movement, a galloping horse represents LONGCHAMP PARIS' most famous creation is undoubtedly the "Le Pliage" bag. This iconic handbag is known for its simple yet elegant design. It features a lightweight, foldable structure and is a popular design for collaborations.