The Brand 7 for all Mankind
Being the first company that established itself in the premium segment with the ‘premium denim’ product group, the Californian label 7 for all Mankind is considered to be a trendsetter and jeans specialist since its founding in the year 2000. Apart from the perfect fit and high wearing comfort, the founders, Michael Glasser, Peter Koral and Jerome Dahan, attach importance to the variety, mid and high rise cuts, feminine designs in straight and skinny fits or casual boyfriend styles. What’s being developed is a customer segment that offers something for everyone. Moreover, the company owes its name to an American study that determined that every US citizen owns seven pairs of jeans on average – and this is the mission of 7 for all Mankind.