The brand Acne Studios
Acne Studios is a Swedish fashion company founded in 1996 by Jonny Johansson. The name 'Acne' is an abbreviation for 'Ambition to Create Novel Expressions' and reflects the company's philosophy of creating new and unusual designs. Jonny Johansson previously worked for jeans manufacturer Diesel. Back then, as a PR campaign for Acne Studios, he made about a hundred pairs of narrow-cut unisex jeans with red seams and gave them away to friends and business partners. Due to a friend of Johansson's stylist, the limited jeans made it into the Swedish ELLE. Some retailers reacted to this and ordered the jeans. Another report by the London lifestyle magazine Wallpaper also brought international inquiries to the company. The label quickly built a reputation for innovative and creative designs and has since been known for its unconventional and contemporary collections. Acne Studios has a strong presence in the international fashion world, appearing both on the catwalks and in the streets of the major fashion capitals. The brand specialized in a wide range of products, from clothing and accessories to shoes and leather goods. Acne Studios is particularly known for its leather jackets, which are available in different colors and cuts and have made the brand a popular classic. The Acne Studios scarves and hats are absolute classics and have become a trademark of the Swedish brand thanks to the Face collection.
In addition to fashion, Acne Studios also has a strong presence in interior architecture and design. The company has opened several flagship stores in Europe and the US, which are considered stunning examples of contemporary design. Jonny Johansson lets his inspiration from photography, art, architecture and culture flow into his collections. Acne Studios represents an urban and minimalist range which impresses with innovation. Thanks to the wide range of products, the label has managed to build up a loyal customer base and to establish itself worldwide as a strong brand with Scandinavian coolness.