The Brand Saint Laurent
Since 1961, the Saint Laurent label has been the embodiment of French chic par excellence like no other. The success story began in Paris with entrepreneur and fashion designer Yves Saint Laurent, who at the age of 25 went into business with his partner Pierre Bergé. Experiences, which he was allowed to acquire early on as chief designer in the Dior house after completing his training as fashion and stage designer, as well as an unparalleled flair for shapes, colours and high fashion, paved his way to success and international recognition. Today, Saint Laurent is still shaped by classic elegance and rebellious rock 'n' roll vibes.