The brand Etro
Founded by Gerolamo and Roberta Etro as a fabric production company in 1968, over the next 15 years, the fashion house Etro developed into an independent label for prêt-à-porter and haute couture. The brand added home accessories, leather goods, scarfs and ties to their portfolio. Finally in the year 1994 the first women's and men's collection followed.
But still today, Etro remained true to its origins and produced 60% of their fabric itself. Etro has maintained the quality of its fine cashmere, linen, cotton, and silk fabrics to this day and convinces customers all around the world. The Etro aesthetic for prêt-à-porter is applied arts. In each piece, you will discover inspirations from different cultures and artistic references. Since the early 1980s, the paisley motif became the recognition feature. The collection captivates with the interplay of colors and patterns. Characterized by the iconic Paisley pattern since the early 1980s, the label is recognized worldwide just as quickly as by the logo - the proud Pegasus. The winged horse stands for high quality fashion 'Made in Italy'.
The origins of the paisley pattern go back to the Chaldean, Semitic people in the Near East, in the 1st Century BC. In the 1980s, the hippies revived the paisley pattern. Today, the paisley pattern is particularly associated with Etro.
The Etro family still holds a minority of stake in the company. The largest shareholder is the private equity firm L Catterton, in which LVMH also has a stake. After L Catterton toke over 60% of the capital in 2021, Fabrizio Cardinali became the new CEO of Etro. After a few years of restructure, the brand and the new CEO, who was also the former manager for Dolce & Gabbana, began a new phase of international expansions. Etro operates many boutiques in the world's largest cities, such as Milan, Paris, New York and Tokyo. In Hamburg, you can find Etro at the Unger store at Neuer Wall.
A year after the new CEO, a new creative director followed. Marco de Vincenzo sets new accents and brings a breath of fresh air into the brand. Previously, Vincenzo ran his own label and worked closely together with Fendi. With his trained eye, he combines the Bohemian flair from Etro and the focus on a sustainable future of fashion.