The Swedish company Acne Studios is probably the most well-known Scandinavian fashion label. Founded in Stockholm in 1996, A.C.N.E. – “Ambition to Create Novel Expression” – initially focused on the video, graphic design and advertising sector. Co-founder and now creative director Johnny Johannson takes the inspiration for his collections from photography, art, architecture and contemporary culture – gaining recognition and putting the company firmly on the map. Today, clothes, shoes, accessories and denim with an air of Scandinavian coolness delight customers all over the world.