The brand Adidas
What was initially conceived as a foot support, today is the trademark of a sports fashion giant – the iconic three stripes of Adidas Originals. With a robust yet functional sports shoe that traces its origins to the vision of its founder, Adi Dassler, the German company from Herzogenaurach near Nuremberg is steadily expanding. The designer, aiming to help athletes to reach their maximum performance potential by providing them with the perfect equipment, reached his first business milestone in 1954 when the innovative screw-in studs made a decisive contribution to the historic victory of the German team in the World Cup. Today, the label is characterized by its versatility and shines with its clothing and shoes in the sectors of sport, fashion, and lifestyle. Retro culture, sneaker hype, etc. – the crossover between sport and fashion is fluid.